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Advances in Advertising Research (Vol. XII)

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Advances in Advertising Research (Vol. XII)
Springer Fachmedien Wiesbaden

Table of Contents

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    Book Overview
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    Chapter 9 Signaling Authenticity: Practitioner Views of the Signaling Power of Creative Advertising in a Digital World
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    Chapter 10 Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising
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    Chapter 23 Does Social Eating Equal Unhealthy and Calorie-Dense Eating? A Quantitative Content Analysis of Belgian Television Food Advertising
Attention for Chapter: Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes Toward Synced Ads in Valenced Contexts
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Chapter title
Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes Toward Synced Ads in Valenced Contexts
Book title
Advances in Advertising Research (Vol. XII)
Published by
Springer Gabler, Wiesbaden, April 2023
DOI 10.1007/978-3-658-40429-1_5
Book ISBNs
978-3-65-840428-4, 978-3-65-840429-1
Authors

Abdollahi, Maral, Fang, Yuming, Liu, Hanjie, Segijn, Claire M.

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