Advances in Advertising Research (Vol. XII)
Springer Fachmedien Wiesbaden
Chapter title |
Does Social Eating Equal Unhealthy and Calorie-Dense Eating? A Quantitative Content Analysis of Belgian Television Food Advertising
|
---|---|
Chapter number | 23 |
Book title |
Advances in Advertising Research (Vol. XII)
|
Published in |
European Advertising Academy, April 2023
|
DOI | 10.1007/978-3-658-40429-1_23 |
Book ISBNs |
978-3-65-840428-4, 978-3-65-840429-1
|
Authors |
Maldoy, Katrien, De Backer, Charlotte, Stappenbelt, Chinouk, Poels, Karolien |