Advances in Advertising Research (Vol. XII)
Springer Fachmedien Wiesbaden
Chapter title |
Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising
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Chapter number | 10 |
Book title |
Advances in Advertising Research (Vol. XII)
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Published by |
Springer Gabler, Wiesbaden, April 2023
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DOI | 10.1007/978-3-658-40429-1_10 |
Book ISBNs |
978-3-65-840428-4, 978-3-65-840429-1
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Authors |
Sifaoui, Asma, Lee, Garim, Segijn, Claire M. |
Country | Count | As % |
---|---|---|
United States | 3 | 38% |
Nigeria | 1 | 13% |
Unknown | 4 | 50% |
Type | Count | As % |
---|---|---|
Members of the public | 4 | 50% |
Scientists | 4 | 50% |