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Advances in Advertising Research (Vol. XII)

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Advances in Advertising Research (Vol. XII)
Springer Fachmedien Wiesbaden

Table of Contents

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    Book Overview
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    Chapter 9 Signaling Authenticity: Practitioner Views of the Signaling Power of Creative Advertising in a Digital World
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    Chapter 10 Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising
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    Chapter 23 Does Social Eating Equal Unhealthy and Calorie-Dense Eating? A Quantitative Content Analysis of Belgian Television Food Advertising
Attention for Chapter 9: Signaling Authenticity: Practitioner Views of the Signaling Power of Creative Advertising in a Digital World
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Chapter title
Signaling Authenticity: Practitioner Views of the Signaling Power of Creative Advertising in a Digital World
Chapter number 9
Book title
Advances in Advertising Research (Vol. XII)
Published by
Springer Gabler, Wiesbaden, April 2023
DOI 10.1007/978-3-658-40429-1_9
Book ISBNs
978-3-65-840428-4, 978-3-65-840429-1
Authors

Bilby, Julie, Marti, Don, Pritchard, Eaon

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