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Advances in Advertising Research (Vol. XII)

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Title
Advances in Advertising Research (Vol. XII)
Published by
Springer Fachmedien Wiesbaden, January 2023
DOI 10.1007/978-3-658-40429-1
ISBNs
978-3-65-840428-4, 978-3-65-840429-1
Editors

Alexandra Vignolles, Martin K.J. Waiguny

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