↓ Skip to main content
What is this page? Embed badge

Advances in Advertising Research (Vol. XII)

Overview of attention for book
Advances in Advertising Research (Vol. XII)
Springer Fachmedien Wiesbaden

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 9 Signaling Authenticity: Practitioner Views of the Signaling Power of Creative Advertising in a Digital World
  3. Altmetric Badge
    Chapter 10 Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising
  4. Altmetric Badge
    Chapter 23 Does Social Eating Equal Unhealthy and Calorie-Dense Eating? A Quantitative Content Analysis of Belgian Television Food Advertising
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

news
1 news outlet
twitter
20 X users
Summary News X
So far, Altmetric has seen 1 news story.

This page shows the most recent news stories that mention this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.