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Advances in Advertising Research (Vol. XII)

Overview of attention for book
Advances in Advertising Research (Vol. XII)
Springer Fachmedien Wiesbaden

Table of Contents

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    Book Overview
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    Chapter 9 Signaling Authenticity: Practitioner Views of the Signaling Power of Creative Advertising in a Digital World
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    Chapter 10 Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising
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    Chapter 23 Does Social Eating Equal Unhealthy and Calorie-Dense Eating? A Quantitative Content Analysis of Belgian Television Food Advertising
Attention for Chapter 23: Does Social Eating Equal Unhealthy and Calorie-Dense Eating? A Quantitative Content Analysis of Belgian Television Food Advertising
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  • In the top 25% of all research outputs scored by Altmetric
  • Good Attention Score compared to outputs of the same age (79th percentile)

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