201 followers
RT @CMSeg: #UMNProud of @MaralAbd, @yuming_fang, & @VivianHanjieLiu for publishing their research project!🎉 Access here: https://t.co/KBsVS…
Advances in Advertising Research (Vol. XII)
Springer Fachmedien Wiesbaden
2,300 followers
RT @VivianHanjieLiu: So proud to be part of this great team🎉 Our study examined how positive, negative, and neutral contexts influence con…
2,089 followers
RT @VivianHanjieLiu: So proud to be part of this great team🎉 Our study examined how positive, negative, and neutral contexts influence con…
258 followers
So proud to be part of this great team🎉 Our study examined how positive, negative, and neutral contexts influence consumers’ ad attitudes toward a synced ad via affect, perceived relevance, and perceived creepiness. Check it out!