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| Chapter title |
Which Kind of Sponsor Brand Crisis Most Decreases Sport-Event Brand Evaluation?—The Moderating Effects of Brand Relationship Norms
|
|---|---|
| Chapter number | 61 |
| Book title |
Proceedings of the Fourteenth International Conference on Management Science and Engineering Management
|
| Published by |
Springer, Cham, July 2020
|
| DOI | 10.1007/978-3-030-49829-0_61 |
| Book ISBNs |
978-3-03-049828-3, 978-3-03-049829-0
|
| Authors |
Bo Hu, Xueling Jiang, Hong Wang, Hu, Bo, Jiang, Xueling, Wang, Hong |