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Proceedings of the Fourteenth International Conference on Management Science and Engineering Management

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Cover of 'Proceedings of the Fourteenth International Conference on Management Science and Engineering Management'

Table of Contents

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    Book Overview
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    Chapter 1 Advancement of Statistical Analysis, Machine Learning and Decision Analysis Based on the Fourteenth ICMSEM Proceedings
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    Chapter 2 Factors Influencing Online Shopping Experience and Customer Satisfaction in Karachi
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    Chapter 3 Factors Affecting Furniture Purchase in Pakistan
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    Chapter 4 Impact of Ownership Structure and Credit Behavior on Performance of Rural Commercial Banks: Evidence from China
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    Chapter 5 Education Impact on Health Shocks: Evidence from C.H.N.S. Data
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    Chapter 6 Spatio-Temporal Evolution and Regional Difference Analysis of China’s Agricultural Technology Progress Under Two-Way Output
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    Chapter 7 Feature Analysis of Rumor Refuting Message Commentators on Social Media
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    Chapter 8 Resilience Through Big Data: Natural Disaster Vulnerability Context
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    Chapter 9 The Characteristics of Agricultural Product Quality and Safety Crisis Based on Content Analysis Method
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    Chapter 10 Financialization, Earnings Management and Investment Efficiency
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    Chapter 11 The Impact of Poverty Alleviation Policy on the Financing Capability of Companies Related to Agriculture
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    Chapter 12 Determinants of Chinese Outward FDI in Energy Sector
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    Chapter 13 Bibliometric and Visualized Analysis of Visual Brand Identity of Sports Team Based on Web of Science and CiteSpace
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    Chapter 14 Multi-path Combination Analysis of Economic Development: Based on the Fuzzy Set Comparison of Multinational Data
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    Chapter 15 Nature of Property Right, Free Cash Flow and Goodwill of M&A
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    Chapter 16 Influencing Factors of China’s Liquor Enterprises’ Communication Effect in Microblog
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    Chapter 17 Research on the Quality of Agricultural Patents Under the Perspective of Rural Revitalization
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    Chapter 18 The Causality Between Liquidity and Volatility: New Evidence from China’s Stock Market
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    Chapter 19 Study on the Transmission Mechanism of Potato Market Price in Main Potato Producing Area – Empirical Analysis Based on the Potato Price Index of Shandong Province and China
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    Chapter 20 Statistical Methods for Estimating the Pipelines Reliability
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    Chapter 21 Gonorrhea Disease Mapping in Malaysia Using Standardized Morbidity Ratio
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    Chapter 22 Management of the Quality of the Air in the Republic of Moldova Based on the Moss Biomonitoring Data
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    Chapter 23 An Empirical Analysis of the Influencing Factors of Farmers’ Income Growth in the Middle and Lower Reaches of the Yangtze River Based on the Grey Correlation Model
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    Chapter 24 Advances in Hybrid Genetic Algorithms with Learning and GPU for Scheduling Problems: Brief Survey and Case Study
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    Chapter 25 Parameter and Mixture Component Estimation in Spatial Hidden Markov Models: A Comparative Analysis of Computational Methods
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    Chapter 26 Sustainable Water Allocation Under Multi-disciplinary Framework: Dealing with Uncertainties in Decision Making and Optimization
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    Chapter 27 A Hybrid Model for Online Merchandise Recommendation Based on Ordination and Cluster Analysis
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    Chapter 28 Model Selection and Post-estimation via Pretesting: Ridge Regression
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    Chapter 29 Opening Margin Trading Business Probability Forecasts Based on Decision Tree Model–A Case Study of S Securities Company
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    Chapter 30 The Herd Effect on Chinese Firms’ OFDI - A Data Mining Approach
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    Chapter 31 Analysis of Variant Data Mining Methods for Depiction of Fraud
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    Chapter 32 Imputation Method Based on Sliding Window for Right-Censored Data
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    Chapter 33 The Behaviour of Solutions to Degenerate Double Nonlinear Parabolic Equations
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    Chapter 34 Fault Detection and Identification for Maintenance Management
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    Chapter 35 Supervisory Control and Data Acquisition Analysis for Wind Turbine Maintenance Management
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    Chapter 36 Assessing the Relative Performance of Penalty and Non-penalty Estimators in a Partially Linear Model
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    Chapter 37 Improving the Performance of Least Squares Estimator in a Nonlinear Regression Model
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    Chapter 38 A Mathematical Model of Soil Fertility
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    Chapter 39 Did Alibaba Fake the Tmall “Double Eleven” Data? Evidence from Benford’s Law
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    Chapter 40 The Identification of the Company Profile Listed on the Romanian Stock Exchange Involved in CSR Actions
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    Chapter 41 Department Efficiency Evaluation of Chinese Commercial Bank Based on EBM-DEA Model
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    Chapter 42 Risk Evaluation of Technology Innovation Project on Aspect of Life Cycle Based on Multi-dimensional Extensible Matter-Element Model
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    Chapter 43 Research on Consensus Mechanism of Diagnosis and Treatment Conclusion of Consultation
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    Chapter 44 The Approval Evaluation of Agricultural Project Based on the Integration of 2-Tuples and GR
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    Chapter 45 The Influence of Referral Cognition on Referral Intention Among Outpatient Patients: An Empirical Research
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    Chapter 46 The Influence of Sugar-Free Label Formats and Colors on Consumers’ Acceptance of Sugar-Free Foods
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    Chapter 47 Study on the Effect of Exposure to Death Information and Perceived Personal Control on Healthy Food Choices
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    Chapter 48 Evaluation of Modern Service Industry Under Economic Transformation Based on Catastrophe Series Method
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    Chapter 49 Research on Evaluation and Influencing Factors of Provincial Technological Innovation Capability in China
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    Chapter 50 Digital Trust Mediated by the Platform in the Sharing Economy from a Consumer Perspective
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    Chapter 51 Market Feedback, Investor Compensation and Decisions of Subsequent Private Placement: Based on the Analysis of Mediating Effects
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    Chapter 52 Research on the Impact of Gamification Application Interaction on B2C Mobile’s Continued Using Intention
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    Chapter 53 Research on the Influence of Product Design on Purchase Intention Based on Customer Satisfaction
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    Chapter 54 Effects of the Recommendation Label Prominence on Online Hotel Booking Intention: An Eye-Tracking Study
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    Chapter 55 Research on CEO Power and Charitable Donation: Evidence from China
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    Chapter 56 Influencing Factors of Fresh Food Online Repurchase Intention
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    Chapter 57 Research on the Impact of Taobao Live Broadcasting on College Students’ Online Consumption Behavior Based on TAM Model
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    Chapter 58 Integrated Reporting – An Influencing Factor on the Solvency and Liquidity of a Company and Its Role in the Managerial Decision-Making Process
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    Chapter 59 Bidding Strategy of Wind Power with Uncertain Supply in the Spot Electricity Market
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    Chapter 60 How Does Environmental Regulation Enhance Firms’ Competitiveness Through Innovation Incentive in China? A Nonlinear Mediating Model for the Porter Hypothesis
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    Chapter 61 Which Kind of Sponsor Brand Crisis Most Decreases Sport-Event Brand Evaluation?—The Moderating Effects of Brand Relationship Norms
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    Chapter 62 Development Potential of Biomass Energy in Western Ethnic Regions by PSR Model
Attention for Chapter 61: Which Kind of Sponsor Brand Crisis Most Decreases Sport-Event Brand Evaluation?—The Moderating Effects of Brand Relationship Norms
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Chapter title
Which Kind of Sponsor Brand Crisis Most Decreases Sport-Event Brand Evaluation?—The Moderating Effects of Brand Relationship Norms
Chapter number 61
Book title
Proceedings of the Fourteenth International Conference on Management Science and Engineering Management
Published by
Springer, Cham, July 2020
DOI 10.1007/978-3-030-49829-0_61
Book ISBNs
978-3-03-049828-3, 978-3-03-049829-0
Authors

Bo Hu, Xueling Jiang, Hong Wang, Hu, Bo, Jiang, Xueling, Wang, Hong

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