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Research on the Impact of Taobao Live Broadcasting on College Students’ Online Consumption Behavior Based on TAM Model
Proceedings of the Fourteenth International Conference on Management Science and Engineering Management
Springer, Cham, July 2020
Fumin Deng, Yaqi Wang, Xuedong Liang, Deng, Fumin, Wang, Yaqi, Liang, Xuedong
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||2||25%|
|Student > Ph. D. Student||1||13%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||3||38%|
|Economics, Econometrics and Finance||1||13%|