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Mendeley readers
Chapter title |
The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand
|
---|---|
Chapter number | 9 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, June 2020
|
DOI | 10.1007/978-3-030-47764-6_9 |
Book ISBNs |
978-3-03-047763-9, 978-3-03-047764-6
|
Authors |
Anne Fota, Sascha Steinmann, Hanna Schramm-Klein, Gerhard Wagner, Fota, Anne, Steinmann, Sascha, Schramm-Klein, Hanna, Wagner, Gerhard |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 50% |
Unknown | 1 | 50% |