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Chapter title |
Buying Veg Private Labels. Antecedents and Mediators
|
---|---|
Chapter number | 14 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, June 2020
|
DOI | 10.1007/978-3-030-47764-6_14 |
Book ISBNs |
978-3-03-047763-9, 978-3-03-047764-6
|
Authors |
Elisa Martinelli, Francesca De Canio, Emiro Endrighi, Martinelli, Elisa, De Canio, Francesca, Endrighi, Emiro |