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Mendeley readers
Chapter title |
Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing
|
---|---|
Chapter number | 19 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, June 2020
|
DOI | 10.1007/978-3-030-47764-6_19 |
Book ISBNs |
978-3-03-047763-9, 978-3-03-047764-6
|
Authors |
Mika Yrjölä, Harri Hokkanen, Ella Määttänen, Hannu Saarijärvi, Yrjölä, Mika, Hokkanen, Harri, Määttänen, Ella, Saarijärvi, Hannu |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Lecturer | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Economics, Econometrics and Finance | 1 | 20% |
Unknown | 3 | 60% |