↓ Skip to main content
What is this page? Embed badge

Advances in National Brand and Private Label Marketing

Overview of attention for book
Cover of 'Advances in National Brand and Private Label Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Consumer Values: A Hidden Motivator of Private Label Consumption
  3. Altmetric Badge
    Chapter 2 Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products
  4. Altmetric Badge
    Chapter 3 Handle with Care: Adoption of Drone Delivery Services
  5. Altmetric Badge
    Chapter 4 Can Stock-Outs Act as Scarcity Cues? Impact of Scarcity Message Types and Their Disclosure Time on Number of Items Bought in an Online Fashion Setting
  6. Altmetric Badge
    Chapter 5 Competition Between National Brands and Private Labels: Determinants of the Market Share of National Brands
  7. Altmetric Badge
    Chapter 6 Markdown Optimization in Apparel Retail Sector
  8. Altmetric Badge
    Chapter 7 Leveraging Sponsorship on Twitter: Insights from Tennis Grand Slams
  9. Altmetric Badge
    Chapter 8 In-store Merchandisers – An Overlooked Strategic Asset for National Brand Manufacturers to Build Retailer Relationships and to Gain Product Visibility
  10. Altmetric Badge
    Chapter 9 The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand
  11. Altmetric Badge
    Chapter 10 Potentials and Boundaries in Frontline Service Encounters Through the Infusion of Technology
  12. Altmetric Badge
    Chapter 11 The Vegan Revolution: Opportunities and Differences Across Countries
  13. Altmetric Badge
    Chapter 12 Assortment Mix Choice Within Shop and Drive: Customer Arbitrage on the Competition Between Private Label and National Brand
  14. Altmetric Badge
    Chapter 13 Influences of Juxtaposition, Coordination and Brand Type on Product Evaluation: An In-Store Experimental Approach
  15. Altmetric Badge
    Chapter 14 Buying Veg Private Labels. Antecedents and Mediators
  16. Altmetric Badge
    Chapter 15 Impact of CSR Initiatives on Consumer’s Perceptions and Attitudes Towards Retailers
  17. Altmetric Badge
    Chapter 16 “I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity
  18. Altmetric Badge
    Chapter 17 A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context
  19. Altmetric Badge
    Chapter 18 Sorry, Your Order Has a Substitution: The Effects of Substitution Policy in Online Grocery Retailing
  20. Altmetric Badge
    Chapter 19 Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing
  21. Altmetric Badge
    Chapter 20 Types of Retailers, Brand Choice and New Products Trial: Challenges for the E-commerce of Consumer Packaged Goods
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

twitter
4 X users
Summary X
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Advances in National Brand and Private Label Marketing
Published by
Springer International Publishing, July 2020
DOI 10.1007/978-3-030-47764-6
ISBNs
978-3-03-047763-9, 978-3-03-047764-6
Editors

Martinez-Lopez, Francisco J., Gázquez-Abad, Juan Carlos, Breugelmans, Els

View on publisher site
X Demographics

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.

This page is provided by Altmetric.