Examining the relationship between business intelligence adoption and marketing effectiveness: The mediating role of customer satisfaction
Article in International Journal of Data and Network Science (January 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Article in International Journal of Data and Network Science (January 2024)
Article in Journal of Sustainable Marketing (December 2023)
Article in Cogent Education (November 2023)