↓ Skip to main content
What is this page? Embed badge

International Digital Marketing in China

Overview of attention for book
Cover of 'International Digital Marketing in China'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 China’s Marketing Macro Environment: Cultural Characteristics and Regional Heterogeneity
  3. Altmetric Badge
    Chapter 2 The Characteristics of the Chinese Digital Market
  4. Altmetric Badge
    Chapter 3 Chinese Digital and Mobile Platforms
  5. Altmetric Badge
    Chapter 4 Luxury and Fashion Retailing in China: The Case of Florentia Village
  6. Altmetric Badge
    Chapter 5 Mobile Commerce in the Fashion Sector in China
  7. Altmetric Badge
    Chapter 6 The Mobile Customer Journey in China: Implications and Future Research Areas
Attention for Chapter 1: China’s Marketing Macro Environment: Cultural Characteristics and Regional Heterogeneity
Altmetric Badge

Citations

dimensions_citation
10 Dimensions

Readers on

mendeley
5 Mendeley
Summary Dimensions citations
So far, Dimensions has found 10 publications that cite this research output.

10

The most recent citing publications are shown below. View all 10 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.