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Mendeley readers
| Chapter title |
China’s Marketing Macro Environment: Cultural Characteristics and Regional Heterogeneity
|
|---|---|
| Chapter number | 1 |
| Book title |
International Digital Marketing in China
|
| Published by |
Palgrave Pivot, Cham, January 2020
|
| DOI | 10.1007/978-3-030-38160-8_1 |
| Book ISBNs |
978-3-03-038159-2, 978-3-03-038160-8
|
| Authors |
Lala Hu, Hu, Lala |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 1 | 20% |
| Student > Master | 1 | 20% |
| Unknown | 3 | 60% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 20% |
| Economics, Econometrics and Finance | 1 | 20% |
| Unknown | 3 | 60% |