International Digital Marketing in China
Springer International Publishing
Chapter title |
The Mobile Customer Journey in China: Implications and Future Research Areas
|
---|---|
Chapter number | 6 |
Book title |
International Digital Marketing in China
|
Published by |
Palgrave Pivot, Cham, January 2020
|
DOI | 10.1007/978-3-030-38160-8_6 |
Book ISBNs |
978-3-03-038159-2, 978-3-03-038160-8
|
Authors |
Lala Hu |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 29% |
Unspecified | 1 | 14% |
Unknown | 4 | 57% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 29% |
Unspecified | 1 | 14% |
Unknown | 4 | 57% |