Exploring the influence of a hotel’s green animation advertising on green brand attachment: Green brand uniqueness as a mediator
Article in Social Behavior and Personality An International Journal (January 2024)
The most recent citing publications are shown below. View all 12 publications that cite this research output on Dimensions.
Article in Social Behavior and Personality An International Journal (January 2024)
Article in Animation (November 2023)
Article in Concurrency and Computation Practice and Experience (August 2023)