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Animation and Advertising

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Cover of 'Animation and Advertising'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Animation and Advertising
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    Chapter 2 George Pal’s ‘Cavalcade of Colours, Music and Dolls’: 1930s Advertising Films in Transnational Contexts
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    Chapter 3 Sponsored Silhouettes: Lotte Reiniger’s ‘Useful’ Films in Britain
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    Chapter 4 Magic Highways and Autopias: Disney and Automobile Advertising
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    Chapter 5 Animation and Commercial Display in Britain During the 1920s
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    Chapter 6 Live Electrically with Reddy Kilowatt, Your Electrical Servant
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    Chapter 7 ‘A Very Flexible Medium’: The Ministry of Information and Animated Propaganda Films on the Home Front
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    Chapter 8 Animation Across Borders: Schicht Fat Factory and Its Transmedia and Transnational Advertising Strategies
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    Chapter 9 Just Do It, Impossible Is Nothing: Animation and Sports Commercials
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    Chapter 10 ‘Don’t Mind Me, I’m Just a Dermatophyte’: The Use of Animation in Direct-to-Consumer Pharmaceutical Television Advertising
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    Chapter 11 Beyond Anime ? Rethinking Japanese Animation History Through Early Animated Television Commercials
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    Chapter 12 The ‘Quasi-Artistic Venture’: MTV Idents and Alternative Animation Culture
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    Chapter 13 ‘Stupid Little Stories’: Television Interstitial and Advertising Style in the Professional Culture of Indian Animation
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    Chapter 14 Promoting Computer Graphics Research: The Tech Demos of SIGGRAPH
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    Chapter 15 ‘Movin’ to a Different Beat’: Commercial Pixar and the Simulated Ordinary
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    Chapter 16 ‘Feel Everything’: Animation, Advertising and Affect in Cinema and Television Idents
Attention for Chapter 1: Introduction to Animation and Advertising
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Citations

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Readers on

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Chapter title
Introduction to Animation and Advertising
Chapter number 1
Book title
Animation and Advertising
Published by
Palgrave Macmillan, Cham, January 2019
DOI 10.1007/978-3-030-27939-4_1
Book ISBNs
978-3-03-027938-7, 978-3-03-027939-4
Authors

Malcolm Cook, Kirsten Moana Thompson

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 14 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 4 29%
Lecturer 2 14%
Student > Doctoral Student 1 7%
Unspecified 1 7%
Student > Master 1 7%
Other 1 7%
Unknown 4 29%
Readers by discipline Count As %
Arts and Humanities 3 21%
Design 2 14%
Unspecified 1 7%
Agricultural and Biological Sciences 1 7%
Business, Management and Accounting 1 7%
Other 2 14%
Unknown 4 29%