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Chapter title |
‘Don’t Mind Me, I’m Just a Dermatophyte’: The Use of Animation in Direct-to-Consumer Pharmaceutical Television Advertising
|
---|---|
Chapter number | 10 |
Book title |
Animation and Advertising
|
Published by |
Palgrave Macmillan, Cham, January 2019
|
DOI | 10.1007/978-3-030-27939-4_10 |
Book ISBNs |
978-3-03-027938-7, 978-3-03-027939-4
|
Authors |
Janelle Applequist, Matthew P. McAllister |