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Animation and Advertising

Overview of attention for book
Cover of 'Animation and Advertising'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Animation and Advertising
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    Chapter 2 George Pal’s ‘Cavalcade of Colours, Music and Dolls’: 1930s Advertising Films in Transnational Contexts
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    Chapter 3 Sponsored Silhouettes: Lotte Reiniger’s ‘Useful’ Films in Britain
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    Chapter 4 Magic Highways and Autopias: Disney and Automobile Advertising
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    Chapter 5 Animation and Commercial Display in Britain During the 1920s
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    Chapter 6 Live Electrically with Reddy Kilowatt, Your Electrical Servant
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    Chapter 7 ‘A Very Flexible Medium’: The Ministry of Information and Animated Propaganda Films on the Home Front
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    Chapter 8 Animation Across Borders: Schicht Fat Factory and Its Transmedia and Transnational Advertising Strategies
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    Chapter 9 Just Do It, Impossible Is Nothing: Animation and Sports Commercials
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    Chapter 10 ‘Don’t Mind Me, I’m Just a Dermatophyte’: The Use of Animation in Direct-to-Consumer Pharmaceutical Television Advertising
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    Chapter 11 Beyond Anime ? Rethinking Japanese Animation History Through Early Animated Television Commercials
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    Chapter 12 The ‘Quasi-Artistic Venture’: MTV Idents and Alternative Animation Culture
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    Chapter 13 ‘Stupid Little Stories’: Television Interstitial and Advertising Style in the Professional Culture of Indian Animation
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    Chapter 14 Promoting Computer Graphics Research: The Tech Demos of SIGGRAPH
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    Chapter 15 ‘Movin’ to a Different Beat’: Commercial Pixar and the Simulated Ordinary
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    Chapter 16 ‘Feel Everything’: Animation, Advertising and Affect in Cinema and Television Idents
Attention for Chapter 7: ‘A Very Flexible Medium’: The Ministry of Information and Animated Propaganda Films on the Home Front
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Citations

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Chapter title
‘A Very Flexible Medium’: The Ministry of Information and Animated Propaganda Films on the Home Front
Chapter number 7
Book title
Animation and Advertising
Published by
Palgrave Macmillan, Cham, January 2019
DOI 10.1007/978-3-030-27939-4_7
Book ISBNs
978-3-03-027938-7, 978-3-03-027939-4
Authors

Hollie Price

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 1 33%
Unknown 2 67%
Readers by discipline Count As %
Mathematics 1 33%
Unknown 2 67%

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