Market Segmentation
Springer US
Chapter title |
General Unobservable Bases: Values and Lifestyles
|
---|---|
Chapter number | 16 |
Book title |
Market Segmentation
|
Published in |
International Series in Quantitative Marketing, January 2000
|
DOI | 10.1007/978-1-4615-4651-1_16 |
Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
Authors |
Michel Wedel, Wagner A. Kamakura |
Country | Count | As % |
---|---|---|
Spain | 1 | 50% |
Unknown | 1 | 50% |
Readers by professional status | Count | As % |
---|---|---|
Professor | 2 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Sports and Recreations | 1 | 50% |
Social Sciences | 1 | 50% |