Market Segmentation
Springer US
Chapter title |
Segmentation Methods
|
---|---|
Chapter number | 3 |
Book title |
Market Segmentation
|
Published in |
International Series in Quantitative Marketing, January 2000
|
DOI | 10.1007/978-1-4615-4651-1_3 |
Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
Authors |
Michel Wedel, Wagner A. Kamakura |
Country | Count | As % |
---|---|---|
Indonesia | 1 | 8% |
Korea, Republic of | 1 | 8% |
Unknown | 11 | 85% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 2 | 15% |
Student > Ph. D. Student | 2 | 15% |
Researcher | 2 | 15% |
Student > Postgraduate | 2 | 15% |
Student > Master | 1 | 8% |
Other | 2 | 15% |
Unknown | 2 | 15% |
Readers by discipline | Count | As % |
---|---|---|
Engineering | 3 | 23% |
Computer Science | 2 | 15% |
Medicine and Dentistry | 2 | 15% |
Economics, Econometrics and Finance | 1 | 8% |
Mathematics | 1 | 8% |
Other | 2 | 15% |
Unknown | 2 | 15% |