Market Segmentation
Springer US
Chapter title |
The Historical Development of the Market Segmentation Concept
|
---|---|
Chapter number | 1 |
Book title |
Market Segmentation
|
Published in |
International Series in Quantitative Marketing, January 2000
|
DOI | 10.1007/978-1-4615-4651-1_1 |
Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
Authors |
Michel Wedel, Wagner A. Kamakura |
Country | Count | As % |
---|---|---|
Unknown | 26 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 15% |
Student > Master | 4 | 15% |
Lecturer | 2 | 8% |
Student > Ph. D. Student | 2 | 8% |
Student > Doctoral Student | 1 | 4% |
Other | 3 | 12% |
Unknown | 10 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 31% |
Economics, Econometrics and Finance | 2 | 8% |
Nursing and Health Professions | 1 | 4% |
Agricultural and Biological Sciences | 1 | 4% |
Computer Science | 1 | 4% |
Other | 5 | 19% |
Unknown | 8 | 31% |