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Social Computing and Social Media. Communication and Social Communities

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Cover of 'Social Computing and Social Media. Communication and Social Communities'

Table of Contents

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    Book Overview
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    Chapter 1 Examining Parent Versus Child Reviews of Parental Control Apps on Google Play
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    Chapter 2 Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media
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    Chapter 3 Using Social Media to Express Grief While Considering Security Vulnerabilities of Inactive Accounts of the Deceased
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    Chapter 4 Estimating Interpersonal Reactivity Scores Using Gaze Behavior and Dialogue Act During Turn-Changing
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    Chapter 5 Human-Computer Interaction (HCI) Between “Virtual Family” Members: A Bulgarian Case
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    Chapter 6 Gaze from and Toward the Silent Third Participant in a Triadic Conversation
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    Chapter 7 What Health Information Are Consumers Seeking? A Comparison Between Two Types of Online Q&A Sites
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    Chapter 8 Dr. Google, Please Help Me Understand!
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    Chapter 9 Examining Reply Bias and Effectiveness of Online Community for Suicide Prevention: A Case Study of /r/SuicideWatch
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    Chapter 10 Healthier Life and More Fun? Users’ Motivations to Apply Activity Tracking Technology and the Impact of Gamification
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    Chapter 11 The Effects of Online Social Supports on Exercise Behavior
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    Chapter 12 Study Case of an Adaptive Educational Tool Oriented to University Students for an Object Orientation Course
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    Chapter 13 Using a Gamification Tool to Support the Teaching-Learning Process in Computer Science Program
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    Chapter 14 Quality Assurance in Online Education: A Development Process to Design High-Quality Courses
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    Chapter 15 Mentoring College Students via Computer-Supported Tools in a Public University in Mexico
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    Chapter 16 Pistacho: An Interactive System to Support the Development of Phonological Awareness for Blind Children
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    Chapter 17 EduGit: Toward a Platform for Publishing and Adopting Course Content
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    Chapter 18 Enhancing Database Courses Through the EDNA Project: A Preliminary Framework for the Extraction of Diverse Datasets and Analysis
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    Chapter 19 The Gamification Encouraging Access to Information and Academic Interaction
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    Chapter 20 Product Placements by Micro and Macro Influencers on Instagram
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    Chapter 21 Social Media Conversations: When Consumers Do Not React Positively to Brands’ Kindness to Others
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    Chapter 22 Evaluating the Mckinsey’s Choices Framework: A Chilean Experiment of Online Customers
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    Chapter 23 The Post-advertising Condition. A Socio-Semiotic and Semio-Pragmatic Approach to Algorithmic Capitalism
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    Chapter 24 Do Consumers Dream of Digital Advertising? New Communication Rules in Social Media
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    Chapter 25 Customer Preference and Latent Needs Analysis Using Data of TV Viewing and Web Browsing
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    Chapter 26 When Complaining Is the Advertising: Towards a Collective Efficacy Model to Understand Social Network Complaints
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    Chapter 27 The Cultural Component in Advertising Analysis. A Non-numerical Vision of the Programmatic Advertising
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    Chapter 28 Reciprocal Customer Transfer Analysis at Golf Course Reservation Service and Golf Goods EC Site
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    Chapter 29 Analysis of the Characteristics of Customer Defection on a Hair Salon Considering Individual Differences
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    Chapter 30 Analysis of Characteristics of Golf Course Using User Review at Golf Portal Site
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    Chapter 31 Blockchain Technologies in E-commerce: Social Shopping and Loyalty Program Applications
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    Chapter 32 Advertising or not Advertising: Representations and Expressions of Advertising Digital Literacy on Social Media
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    Chapter 33 Study on the Relationship Between Loyalty Program and Consumer Behavior on EC Site
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    Chapter 34 Digital Marketing Research – How to Effectively Utilize Online Research Methods
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    Chapter 35 On-Line Travel Agencies’ Usability: Evaluator eXperience
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    Chapter 36 Purchase and Its Sign Analysis from Customer Behaviors Using Deep Convolutional Neural Networks
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    Chapter 37 Analysis of the Characteristic Behavior of Loyal Customers on a Golf EC Site
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    Chapter 38 Extraction of Product Features from Customer’s Perspective Using User Review at the Golf EC Site
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    Chapter 39 Searching for Community and Safety: Evaluating Common Information Shared in Online Ex-Vaxxer Communities
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    Chapter 40 Algorithms and Advertising in Consumption Mediations: A Semio-pragmatic Perspective
Attention for Chapter 21: Social Media Conversations: When Consumers Do Not React Positively to Brands’ Kindness to Others
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Mentioned by

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4 tweeters

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Chapter title
Social Media Conversations: When Consumers Do Not React Positively to Brands’ Kindness to Others
Chapter number 21
Book title
Social Computing and Social Media. Communication and Social Communities
Published by
Springer, Cham, July 2019
DOI 10.1007/978-3-030-21905-5_21
Book ISBNs
978-3-03-021904-8, 978-3-03-021905-5
Authors

Andria Andriuzzi, Géraldine Michel, Andriuzzi, Andria, Michel, Géraldine

Twitter Demographics

The data shown below were collected from the profiles of 4 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 15 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 4 27%
Student > Master 2 13%
Student > Doctoral Student 2 13%
Lecturer > Senior Lecturer 1 7%
Other 1 7%
Other 2 13%
Unknown 3 20%
Readers by discipline Count As %
Business, Management and Accounting 10 67%
Computer Science 1 7%
Medicine and Dentistry 1 7%
Unknown 3 20%