↓ Skip to main content
What is this page? Embed badge

Research Methodology in Marketing

Overview of attention for book
Cover of 'Research Methodology in Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 The Nature and Relevance of Theories
  4. Altmetric Badge
    Chapter 3 The Philosophy of Science Viewpoint: Scientific Realism
  5. Altmetric Badge
    Chapter 4 Theory Building
  6. Altmetric Badge
    Chapter 5 Approaches for Theory Testing
  7. Altmetric Badge
    Chapter 6 Obtaining Data for Theory Testing: Operationalization, Measurement, and Data Collection
  8. Altmetric Badge
    Chapter 7 Hypotheses and Models for Theory Testing
  9. Altmetric Badge
    Chapter 8 Testing Causal Relationships
  10. Altmetric Badge
    Chapter 9 Generalizability of Research Results
  11. Altmetric Badge
    Chapter 10 Research Ethics and Research Practice
Attention for Chapter 3: The Philosophy of Science Viewpoint: Scientific Realism
Altmetric Badge

Citations

dimensions_citation
15 Dimensions

Readers on

mendeley
7 Mendeley
Summary Dimensions citations
So far, Dimensions has found 15 publications that cite this research output.

15

The most recent citing publications are shown below. View all 15 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.