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Research Methodology in Marketing

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
1 X user

Readers on

mendeley
138 Mendeley
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Title
Research Methodology in Marketing
Published by
Springer International Publishing, March 2019
DOI 10.1007/978-3-030-10794-9
ISBNs
978-3-03-010793-2, 978-3-03-010794-9
Authors

Eisend, Martin, Kuss, Alfred

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 138 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 138 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 9 7%
Student > Master 9 7%
Lecturer 8 6%
Student > Bachelor 6 4%
Student > Postgraduate 3 2%
Other 10 7%
Unknown 93 67%
Readers by discipline Count As %
Business, Management and Accounting 25 18%
Social Sciences 4 3%
Agricultural and Biological Sciences 3 2%
Environmental Science 2 1%
Economics, Econometrics and Finance 2 1%
Other 5 4%
Unknown 97 70%