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Mendeley readers
| Chapter title |
Generalizability of Research Results
|
|---|---|
| Chapter number | 9 |
| Book title |
Research Methodology in Marketing
|
| Published by |
Springer, Cham, January 2019
|
| DOI | 10.1007/978-3-030-10794-9_9 |
| Book ISBNs |
978-3-03-010793-2, 978-3-03-010794-9
|
| Authors |
Martin Eisend, Alfred Kuss, Eisend, Martin, Kuss, Alfred |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 17% |
| Student > Ph. D. Student | 1 | 17% |
| Lecturer | 1 | 17% |
| Student > Doctoral Student | 1 | 17% |
| Student > Master | 1 | 17% |
| Other | 0 | 0% |
| Unknown | 1 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 33% |
| Unspecified | 1 | 17% |
| Economics, Econometrics and Finance | 1 | 17% |
| Social Sciences | 1 | 17% |
| Unknown | 1 | 17% |