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Mendeley readers
| Chapter title |
Theory Building
|
|---|---|
| Chapter number | 4 |
| Book title |
Research Methodology in Marketing
|
| Published by |
Springer, Cham, January 2019
|
| DOI | 10.1007/978-3-030-10794-9_4 |
| Book ISBNs |
978-3-03-010793-2, 978-3-03-010794-9
|
| Authors |
Martin Eisend, Alfred Kuss, Eisend, Martin, Kuss, Alfred |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 1 | 20% |
| Student > Bachelor | 1 | 20% |
| Student > Ph. D. Student | 1 | 20% |
| Student > Master | 1 | 20% |
| Professor > Associate Professor | 1 | 20% |
| Other | 0 | 0% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 60% |
| Psychology | 1 | 20% |
| Social Sciences | 1 | 20% |