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Customer Relationship Management

Overview of attention for book
Cover of 'Customer Relationship Management'

Table of Contents

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    Book Overview
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    Chapter 1 Strategic Customer Relationship Management Today
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    Chapter 2 Relationship Marketing and the Concept of Customer Value
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    Chapter 3 Strategic CRM
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    Chapter 4 Implementing the CRM Strategy
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    Chapter 5 Customer Analytics Part I
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    Chapter 6 Customer Analytics Part II
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    Chapter 7 Data Mining
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    Chapter 8 Using Databases
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    Chapter 9 Software Tools and Dashboards
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    Chapter 10 Loyalty Programs: Design and Effectiveness
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    Chapter 11 Campaign Management
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    Chapter 12 Impact of CRM on Marketing Channels
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    Chapter 13 Customer Relationship Management Issues in the Business-To-Business Context
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    Chapter 14 Customer Privacy Concerns and Privacy Protective Responses
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    Chapter 15 Applications of CRM in B2B and B2C Scenarios (Part I)
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    Chapter 16 Applications of CRM in B2B and B2C Scenarios (Part II)
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    Chapter 17 Future of CRM
Attention for Chapter 12: Impact of CRM on Marketing Channels
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