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| Chapter title |
Applications of CRM in B2B and B2C Scenarios (Part II)
|
|---|---|
| Chapter number | 16 |
| Book title |
Customer Relationship Management
|
| Published by |
Springer, Berlin, Heidelberg, January 2012
|
| DOI | 10.1007/978-3-642-20110-3_16 |
| Book ISBNs |
978-3-64-220109-7, 978-3-64-220110-3
|
| Authors |
V. Kumar, Werner Reinartz |