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Mendeley readers
| Chapter title |
Strategic CRM
|
|---|---|
| Chapter number | 3 |
| Book title |
Customer Relationship Management
|
| Published by |
Springer, Berlin, Heidelberg, January 2012
|
| DOI | 10.1007/978-3-642-20110-3_3 |
| Book ISBNs |
978-3-64-220109-7, 978-3-64-220110-3
|
| Authors |
V. Kumar, Werner Reinartz |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Other | 1 | 9% |
| Lecturer | 1 | 9% |
| Professor | 1 | 9% |
| Student > Master | 1 | 9% |
| Student > Postgraduate | 1 | 9% |
| Other | 0 | 0% |
| Unknown | 6 | 55% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 36% |
| Computer Science | 1 | 9% |
| Unknown | 6 | 55% |