↓ Skip to main content
What is this page? Embed badge

Customer Relationship Management

Overview of attention for book
Cover of 'Customer Relationship Management'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Strategic Customer Relationship Management Today
  3. Altmetric Badge
    Chapter 2 Relationship Marketing and the Concept of Customer Value
  4. Altmetric Badge
    Chapter 3 Strategic CRM
  5. Altmetric Badge
    Chapter 4 Implementing the CRM Strategy
  6. Altmetric Badge
    Chapter 5 Customer Analytics Part I
  7. Altmetric Badge
    Chapter 6 Customer Analytics Part II
  8. Altmetric Badge
    Chapter 7 Data Mining
  9. Altmetric Badge
    Chapter 8 Using Databases
  10. Altmetric Badge
    Chapter 9 Software Tools and Dashboards
  11. Altmetric Badge
    Chapter 10 Loyalty Programs: Design and Effectiveness
  12. Altmetric Badge
    Chapter 11 Campaign Management
  13. Altmetric Badge
    Chapter 12 Impact of CRM on Marketing Channels
  14. Altmetric Badge
    Chapter 13 Customer Relationship Management Issues in the Business-To-Business Context
  15. Altmetric Badge
    Chapter 14 Customer Privacy Concerns and Privacy Protective Responses
  16. Altmetric Badge
    Chapter 15 Applications of CRM in B2B and B2C Scenarios (Part I)
  17. Altmetric Badge
    Chapter 16 Applications of CRM in B2B and B2C Scenarios (Part II)
  18. Altmetric Badge
    Chapter 17 Future of CRM
Attention for Chapter 15: Applications of CRM in B2B and B2C Scenarios (Part I)
Altmetric Badge

Citations

dimensions_citation
138 Dimensions

Readers on

mendeley
1 Mendeley
Summary Dimensions citations
So far, Dimensions has found 138 publications that cite this research output.

138

The most recent citing publications are shown below. View all 138 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.