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Sensory Branding

Overview of attention for book
Cover of 'Sensory Branding'

Table of Contents

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    Book Overview
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    Chapter 1 Einleitung
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    Chapter 2 Theoretische Grundlagen der Multisensualität
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    Chapter 3 Theoretische Grundlagen der Markenführung
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    Chapter 4 Theoretische Grundlagen multisensualer Markenführung
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    Chapter 5 Markenrecht
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    Chapter 6 Praxisbeispiele multisensualer Markenführung
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    Chapter 7 Multisensuale Markenführung in der Automobilwirtschaft
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    Chapter 8 Zusammenfassung der Ergebnisse
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    Chapter 9 Fazit und Ausblick
Attention for Chapter 5: Markenrecht
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Citations

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