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Mendeley readers
| Chapter title |
Multisensuale Markenführung in der Automobilwirtschaft
|
|---|---|
| Chapter number | 7 |
| Book title |
Sensory Branding
|
| Published by |
Gabler, January 2011
|
| DOI | 10.1007/978-3-8349-6602-5_7 |
| Book ISBNs |
978-3-83-492788-0, 978-3-83-496602-5
|
| Authors |
Paul Steiner |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 50% |
| Student > Postgraduate | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 50% |
| Economics, Econometrics and Finance | 1 | 50% |