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| Chapter title |
Einleitung
|
|---|---|
| Chapter number | 1 |
| Book title |
Sensory Branding
|
| Published by |
Gabler, January 2011
|
| DOI | 10.1007/978-3-8349-6602-5_1 |
| Book ISBNs |
978-3-83-492788-0, 978-3-83-496602-5
|
| Authors |
Paul Steiner |