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Online Brand Communities

Overview of attention for book
Cover of 'Online Brand Communities'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Evolution of the Web
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    Chapter 3 Foundations and Structure of the Social Web
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    Chapter 4 Utility of the Social Web for Business
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    Chapter 5 Evolution of the Marketing Mind-Set and the Value-Creation Process
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    Chapter 6 Brand and Social Web
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    Chapter 7 Conceptual Approach to Community, Virtual Community and Online Brand Community
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    Chapter 8 Types of Virtual Communities and Virtual Brand Communities
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    Chapter 9 Consumers’ Motivations to Participate in Virtual Brand Communities
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    Chapter 10 Factors Influencing Members’ Engagement with Virtual Brand Communities
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    Chapter 11 Value Creation in Virtual Brand Communities
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    Chapter 12 Creating and Developing Virtual Brand Communities: Some Practical Guidelines
Attention for Chapter 5: Evolution of the Marketing Mind-Set and the Value-Creation Process
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Citations

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22 Dimensions

Readers on

mendeley
7 Mendeley
Summary Dimensions citations
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Chapter title
Evolution of the Marketing Mind-Set and the Value-Creation Process
Chapter number 5
Book title
Online Brand Communities
Published by
Springer, Cham, January 2016
DOI 10.1007/978-3-319-24826-4_5
Book ISBNs
978-3-31-924824-0, 978-3-31-924826-4
Authors

Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas, Sebastián Molinillo

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 7 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 3 43%
Professor 1 14%
Lecturer 1 14%
Unknown 2 29%
Readers by discipline Count As %
Computer Science 2 29%
Business, Management and Accounting 1 14%
Engineering 1 14%
Design 1 14%
Unknown 2 29%

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