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| Chapter title |
Creating and Developing Virtual Brand Communities: Some Practical Guidelines
|
|---|---|
| Chapter number | 12 |
| Book title |
Online Brand Communities
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-24826-4_12 |
| Book ISBNs |
978-3-31-924824-0, 978-3-31-924826-4
|
| Authors |
Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas, Sebastián Molinillo |