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Brand Building and Marketing in Key Emerging Markets

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Cover of 'Brand Building and Marketing in Key Emerging Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy
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    Chapter 3 Commonalities and Differences of the Large Emerging Markets
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    Chapter 4 China: Dancing with the Red Dragon
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    Chapter 5 India: The Emerging Star
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    Chapter 6 Russia: A Power Beyond Raw Materials
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    Chapter 7 Brazil: The Green Giant
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    Chapter 8 Strategies for Successful Brand Building and Marketing in the Key Emerging Markets
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    Chapter 9 Beyond the BRICs: A Closing Remark
Attention for Chapter 2: The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy
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