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Chapter title |
China: Dancing with the Red Dragon
|
---|---|
Chapter number | 4 |
Book title |
Brand Building and Marketing in Key Emerging Markets
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-19482-0_4 |
Book ISBNs |
978-3-31-919481-3, 978-3-31-919482-0
|
Authors |
Niklas Schaffmeister |