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| Chapter title |
Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
Brand Building and Marketing in Key Emerging Markets
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-19482-0_1 |
| Book ISBNs |
978-3-31-919481-3, 978-3-31-919482-0
|
| Authors |
Niklas Schaffmeister |