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Brand Building and Marketing in Key Emerging Markets

Overview of attention for book
Attention for Chapter 7: Brazil: The Green Giant
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Citations

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Chapter title
Brazil: The Green Giant
Chapter number 7
Book title
Brand Building and Marketing in Key Emerging Markets
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-19482-0_7
Book ISBNs
978-3-31-919481-3, 978-3-31-919482-0
Authors

Niklas Schaffmeister

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 1 20%
Other 1 20%
Student > Master 1 20%
Unknown 2 40%
Readers by discipline Count As %
Agricultural and Biological Sciences 1 20%
Economics, Econometrics and Finance 1 20%
Social Sciences 1 20%
Unknown 2 40%