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Mendeley readers
Chapter title |
Case Study 16: Cathay Pacific Airways Using LinkedIn for Brand Building
|
---|---|
Chapter number | 21 |
Book title |
Marketing Cases from Emerging Markets
|
Published by |
Springer Berlin Heidelberg, January 2014
|
DOI | 10.1007/978-3-642-36861-5_21 |
Book ISBNs |
978-3-64-236860-8, 978-3-64-236861-5
|
Authors |
Hsiao-Pei (Sophie) Yang |
Editors |
Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis |
Mendeley readers
The data shown below were compiled from readership statistics for 87 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
South Africa | 1 | 1% |
Unknown | 86 | 99% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 2% |
Student > Bachelor | 1 | 1% |
Professor | 1 | 1% |
Unknown | 83 | 95% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 3% |
Computer Science | 1 | 1% |
Unknown | 83 | 95% |