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Mendeley readers
Chapter title |
Case Study 2: KFC in China
|
---|---|
Chapter number | 4 |
Book title |
Marketing Cases from Emerging Markets
|
Published by |
Springer Berlin Heidelberg, January 2014
|
DOI | 10.1007/978-3-642-36861-5_4 |
Book ISBNs |
978-3-64-236860-8, 978-3-64-236861-5
|
Authors |
Hsiao-Pei (Sophie) Yang |
Editors |
Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 25% |
Lecturer > Senior Lecturer | 1 | 13% |
Student > Bachelor | 1 | 13% |
Unknown | 4 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 38% |
Earth and Planetary Sciences | 1 | 13% |
Unknown | 4 | 50% |