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X Demographics
Mendeley readers
| Title |
Marketing Cases from Emerging Markets
|
|---|---|
| Published by |
Springer-Verlag Berlin Heidelberg, January 2014
|
| DOI | 10.1007/978-3-642-36861-5 |
| ISBNs |
978-3-64-236860-8, 978-3-64-236861-5, 978-3-66-251123-7
|
| Editors |
Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 33% |
| Malaysia | 1 | 33% |
| Philippines | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
| Scientists | 1 | 33% |
| Members of the public | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 77 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| India | 1 | 1% |
| Denmark | 1 | 1% |
| Italy | 1 | 1% |
| Brazil | 1 | 1% |
| Unknown | 73 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 16 | 21% |
| Student > Master | 14 | 18% |
| Student > Bachelor | 14 | 18% |
| Lecturer > Senior Lecturer | 6 | 8% |
| Researcher | 3 | 4% |
| Other | 12 | 16% |
| Unknown | 12 | 16% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 33 | 43% |
| Social Sciences | 11 | 14% |
| Economics, Econometrics and Finance | 8 | 10% |
| Engineering | 3 | 4% |
| Computer Science | 2 | 3% |
| Other | 7 | 9% |
| Unknown | 13 | 17% |