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Mendeley readers
Chapter title |
Case Study 13: Marketing the $35 Akash Tablet
|
---|---|
Chapter number | 17 |
Book title |
Marketing Cases from Emerging Markets
|
Published by |
Springer Berlin Heidelberg, January 2014
|
DOI | 10.1007/978-3-642-36861-5_17 |
Book ISBNs |
978-3-64-236860-8, 978-3-64-236861-5
|
Authors |
Ramendra Singh, Sanjit Kumar Roy |
Editors |
Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 40% |
Professor > Associate Professor | 1 | 20% |
Student > Bachelor | 1 | 20% |
Lecturer > Senior Lecturer | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Computer Science | 1 | 20% |
Agricultural and Biological Sciences | 1 | 20% |
Social Sciences | 1 | 20% |