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Mendeley readers
Chapter title |
Studie 2: Der Lebenszyklus von YouTube Werbespots: Eine Wachstumsanalyse zu den Erfolgsfaktoren von Social Media Engagement
|
---|---|
Chapter number | 5 |
Book title |
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten
|
Published by |
Springer Gabler, Wiesbaden, January 2019
|
DOI | 10.1007/978-3-658-24527-6_5 |
Book ISBNs |
978-3-65-824526-9, 978-3-65-824527-6
|
Authors |
Sandra Lenzen |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Unknown | 1 | 50% |