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Mendeley readers
| Chapter title |
Studie 1: Geplantes vs. tatsächliches Konsumentenverhalten auf YouTube: Eine Multilevel-Analyse zur Wirkung von Kreativität der Werbung auf das Social Media Engagement von Konsumenten
|
|---|---|
| Chapter number | 4 |
| Book title |
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-24527-6_4 |
| Book ISBNs |
978-3-65-824526-9, 978-3-65-824527-6
|
| Authors |
Sandra Lenzen |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 50% |
| Unknown | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 50% |
| Unknown | 1 | 50% |