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| Chapter title |
Konzeptionelle und theoretische Grundlagen
|
|---|---|
| Chapter number | 2 |
| Book title |
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-24527-6_2 |
| Book ISBNs |
978-3-65-824526-9, 978-3-65-824527-6
|
| Authors |
Sandra Lenzen |